The capital’s new town centre mascot brought some welcome St Valentine’s Day cheer to the streets of Douglas this week.
St Valentine’s Day was also the day Loki the Loaghtan sheep made his debut in his new role as mascot.
To mark the event he spent time meeting members of the public, including shoppers in the town’s main shopping centre in Strand Street and Regent Street, handing out red roses.
Kat Ellen Cawte, from the town centre management team said Loki had proved a big hit with shoppers in the town.
’It’s a fantastic hand-made costume and he’s great. We were out there for part of the day and we could have given out even more roses than we did.
’It was quite a groggy day so it put a smile on people’s faces and everyone who received a rose gave Loki a hug. It went down really well. I think they enjoyed hugging him because the suit was so warm.’
She said town centre manager Oliver Cheshire, who was appointed last year, had decided to adopt the idea of a mascot which had been discussed for a while.
’I think we will find Loki appearing quite often during the course of the year. It was certainly putting a smile on people’s faces,’ she said.
Loki is likely to make a guest appearance at this year’s Douglas carnival which is set to take place on Sunday July 16.
The carnival has now been running in its relaunched form since 2014 following an absence of about 20 years.
Precise details of this year’s event are still being finalised but entries are now open for anyone wishing to put in an entry. Details can be found at Douglascarnival.im.
Mascots have traditionally been used to front sports teams at events and in the military, regimental mascots are also used. The mascot is an ambassador, sometimes representing a particular brand in the corporate world.
The Manx loaghtan sheep is a breed synonymous with the Isle of Man, instantly recognisable with its brown coat and four horns. Current animals are descended from 43 surviving animals in the 50s.